At the very heart of London’s West End lies a collection of streets and lanes with a unique charm. This is the London Luxury Quarter.

The historic area of Mayfair, St James’s and Piccadilly now coined as London’s Luxury Quarter is anchored around New and Old Bond Street, an area synonymous with world-class luxury and leisure providing generations of exceptional service, hundreds of years of heritage and exclusive luxury experiences. Home to over two thirds of the top 100 celebrated luxury brands, the area hosts eighteen luxury five star hotels, and 23 Michelin star restaurants with 31 stars awarded between them. The Quarter presents a unique and exclusive experience for fashion lovers, retail tourists and history buffs encompassing 53 iconic streets, arcades and lanes catering for discerning shoppers seeking out the best of British and international flagship stores as well as niche discovery brands.

Set up in 2010 London Luxury Quarter is an initiative supported by New West End Company and Heart of London Business Alliance. London Luxury Quarter is positioned as global destination and is marketed worldwide with an estimated £3bn retail spend per year attracting visitors from a multitude of countries.






Galleries including
the royal academy


Michelin stars
awarded across
15 restaurants


Five star


Royal Warrants
50 companies